Marketing is the key factor in the growth of your brand right after your service quality. It helps increase brand awareness and sales. Now the question you might be asking yourself now is probably “why social media?”. Well, the answer is simple, because everyone nowadays is on social media, it’s the age of online shopping and social media is the new television! Not only that, it is also one of the most cost-effective ways to promote your brand. Since social media is majorly a communication platform it also helps you to create a personal connection with the customer.